Subscribe
About Simeon Simeonov
Events
Get invited to events I am organizing or speaking at.
Top Rated
- Apache Spark native functions
- JSON and JSONlines from the command line
- The best vesting schedule
- Ten rules for better founding teams
- Startup Founder Agreements
- Picking the ideal market size for a startup
- Solve hard problems and fly robots
- Metcalfe's Law: more misunderstood than wrong?
- Making Money From the Paradox of Choice
- Nokia & Navteq: Vertical Integration or Diversification?
-
Latest Content
- Apache Spark native functions
- Unicorn pressures and startup failures
- Advertising marketplace design
- Angel investing strategies
- JSON and JSONlines from the command line
- My most favorite math proof ever
- Monitoring Redis with MONITOR and WireShark
- Google and the ecosystem test
- Anatomy of an online ad
- Startup anti-pattern: platform risk
@simeons on Twitter
- New England doctors, hospitals launch voter registration efforts bit.ly/2PI6Kmh https://t.co/qF5THxK3uJ 3 days ago
- In the years since we open sourced Spark-records this has continually proven to be true. #spark #DataEngineering twitter.com/kebabmaihaddi/… 4 days ago
- @kebabmaihaddi Job flights are an organization and/or application specific correlation identifier to help with oper… twitter.com/i/web/status/1… 4 days ago
- @kebabmaihaddi I pulled the 98% idempotent Spark job auto recovery rate from Swoop’s own petabyte scale systems. #spark 4 days ago
- Somewhere along the way, we forgot we are all in this together... Partisan Pandemic: How Partisanship [...] Affect… twitter.com/i/web/status/1… 1 week ago
- ack09
- Adobe
- Advertising
- AJAX
- amazon web services
- angel investing
- Apple
- Automattic
- AWS
- B2C
- Better Advertising
- Blogging
- bootstrapping
- Broadband
- Bubble 2.0
- business
- cloud computing
- customer development
- Digital Media
- e-commerce
- entrepreneurship
- FastIgnite
- Flex
- founder agreements
- FutureOfWebApps-SF06
- Geotagging
- IE7
- Industry News
- iPhone
- lean startup
- Life
- Long Tail
- Macromedia Flash
- marketing
- Metcalfe's Law
- Microsoft
- Microsoft Office 2007
- MIT 100K
- Mobile
- MySpace
- Nantucket Conference
- network effect
- Office 2007
- OpenOffice
- opensource
- Plinky
- Polaris Venture Partners
- privacy
- Ruby
- Ruby/Rails
- SaaS
- Security
- Shopximity
- Social Advertising
- Social Commerce
- Social computing
- social media
- social networking
- startup anti-patterns
- startups
- Swoop
- technology
- TechStars
- The Long Tail
- Thing Labs
- VC
- Venture Capital
- virtual worlds
- Web 2.0
- Weblogs
- Web Services
- Windows Vista
- WordPress
Tag Archives: Advertising
Advertising marketplace design
In the past decade several Nobel prizes in Economics have been awarded in the broader area of market (mechanism/auction/game) design. This is not surprising as the combination of Internet connectivity and ample computing resources are causing automated markets to pop … Continue reading
Posted in Advertising, Digital Media
Tagged adtech, Advertising, market design, OpenRTB, programmatic, programmatic advertising
Leave a comment
Anatomy of an online ad
I’ve been asked to explain how online ads are delivered many times and every time I’m surprised by the complexity of covering even the most basic elements of how ads appear on Web pages. Since Wikipedia’s article on ad serving … Continue reading
Posted in Advertising, Swoop
Tagged adtech, Advertising, display advertising, DoubleClick, Evidon, Evidon Encompass, Google, Swoop, Yahoo
1 Comment
Mobile Marketing Frontiers
I am thrilled about the speaker line-up for the FutureM Mobile Marketing Frontiers event Shopximity has organized. It’s tomorrow, Wed 9/14/2011, 8am – noon at Microsoft’s NERD center (One Memorial Drive in Cambridge). For more info, check out the event … Continue reading
Posted in Digital Media, Mobile, Shopximity
Tagged Advertising, Events, FutureM, marketing, Mobile, Shopximity
Leave a comment
Platforms, Feds, Ads
In trying to write a focused post on the threat of government regulation Apple is facing, I didn’t mention an area I’m personally very interested in from the standpoint of Better Advertising: Apple’s restrictions regarding data collection. Section 3.3.9 of … Continue reading
Posted in Apple
Tagged Advertising, analytics, Apple, developer agreement, government regulation
Leave a comment
Better Advertising backs self-regulation
Better Advertising has a new web site. Check it out. Also, our corporate blog is up. The current post outlines the three pillars of behavioral targeting self-regulation: Education, to empower consumers Transparency, to make clear who is doing what to … Continue reading
Posted in Advertising, FastIgnite, startups
Tagged Advertising, Better Advertising, FastIgnite, online behavioral advertising, privacy, self-regulation, startups
2 Comments
Exploring privacy
The title of this post is also the title of the first of three public roundtable discussions by the FTC focused on privacy online. The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the … Continue reading
Posted in Advertising
Tagged Advertising, Better Advertising, FTC, online advertising, privacy
Leave a comment
Better Advertising Launches
Exciting day today. Better Advertising just came out of stealth. I’m acting CTO & co-founder, much in the way we started Plinky/Thing Labs last year. In fact, I got to know Better Advertising CEO Scott Meyer though the Plinky diligence … Continue reading
Posted in Advertising, FastIgnite
Tagged Advertising, Better Advertising, FastIgnite, online behavioral advertising
3 Comments
Mobile advertising got more (less?) competitive
Google just nabbed AdMob for a handy $750M. Congrats to AdMob founder Omar Hamoui who got into the space early and executed very aggressively. More details on the acqusition here. The background story here is of the explosion in mobile … Continue reading
Posted in Advertising, Google, Mobile
Tagged AdMob, Advertising, Google, Industry News, Mobile, mobile advertising, Nexage, Omar Hamoui
1 Comment
Hats off to Arrington
Well, it seems that the Mike Arrington’s pointed critique of social marketing practices is getting even the very large players to move quickly. Today, we’re adding a fifth principle that clarifies a specific use case that we feel is particularly … Continue reading
The pressure of money
In some markets, the presence of even a few players willing to do shady business can have a profound effect on the ecosystem. Advertising, particularly the hard ROI kind, is one of these markets. Here’s what ad networks struggle with—to … Continue reading
