Subscribe
About Simeon Simeonov
Events
Get invited to events I am organizing or speaking at.
Top Rated
- Startup Founder Agreements
- How IBM and Yahoo made Microsoft and Google
- Founder Agreements - Vesting, Vesting and more Vesting
- Top Five Suggestions For Entrepreneurs From IDEO
- The best vesting schedule
- Startup Anti-Patterns
- Founder Dilution
- Comparing term sheets
- Smart Entrepreneurs vs. Wise Entrepreneurs
- JSON and JSONlines from the command line
-
Latest Content
- Unicorn pressures and startup failures
- Advertising marketplace design
- Angel investing strategies
- JSON and JSONlines from the command line
- My most favorite math proof ever
- Monitoring Redis with MONITOR and WireShark
- Google and the ecosystem test
- Anatomy of an online ad
- Startup anti-pattern: platform risk
- Startup anti-pattern: ignorance
@simeons on Twitter
- @SparksZilla Yes, though I have also been thinking about asking for guest posts. 2 months ago
- "Our job is to walk the world with divine discontent and ask: how can we do this better?" Jeff Wilke, CEO Amazon Consumer #FortuneTech 2 months ago
- @naval @naval it's interesting to consider how blockchain networks reward work whose value is only determined in th… twitter.com/i/web/status/8… 3 months ago
- @rxin kicks off #SparkSummit https://t.co/DrZTq1L0et 3 months ago
- OH “It’s only a bubble if it crashes.” -- famous (last) words of (former) hedge fund managers 3 months ago
- ack09 Adobe Advertising AJAX amazon web services angel investing Apple Automattic AWS B2C Better Advertising Blogging bootstrapping Broadband Bubble 2.0 business cloud computing customer development Digital Media e-commerce entrepreneurship Facebook FastIgnite Flex founder agreements FutureOfWebApps-SF06 Geotagging Google IE7 Industry News iPhone lean startup Life Long Tail Macromedia Flash marketing Metcalfe's Law Microsoft Microsoft Office 2007 MIT 100K Mobile MySpace Nantucket Conference network effect Office 2007 OpenOffice opensource Plinky Polaris Venture Partners privacy Ruby Ruby/Rails SaaS Security Shopximity Social Advertising Social Commerce Social computing social media social networking startup anti-patterns startups Swoop technology TechStars The Long Tail Thing Labs VC Venture Capital virtual worlds Web 2.0 Weblogs Web Services Windows Vista WordPress
Tag Archives: Advertising
Advertising marketplace design
In the past decade several Nobel prizes in Economics have been awarded in the broader area of market (mechanism/auction/game) design. This is not surprising as the combination of Internet connectivity and ample computing resources are causing automated markets to pop … Continue reading
Posted in Advertising, Digital Media
Tagged adtech, Advertising, market design, OpenRTB, programmatic, programmatic advertising
Leave a comment
Anatomy of an online ad
I’ve been asked to explain how online ads are delivered many times and every time I’m surprised by the complexity of covering even the most basic elements of how ads appear on Web pages. Since Wikipedia’s article on ad serving … Continue reading
Posted in Advertising, Swoop
Tagged adtech, Advertising, display advertising, DoubleClick, Evidon, Evidon Encompass, Google, Swoop, Yahoo
1 Comment
Mobile Marketing Frontiers
I am thrilled about the speaker line-up for the FutureM Mobile Marketing Frontiers event Shopximity has organized. It’s tomorrow, Wed 9/14/2011, 8am – noon at Microsoft’s NERD center (One Memorial Drive in Cambridge). For more info, check out the event … Continue reading
Posted in Digital Media, Mobile, Shopximity
Tagged Advertising, Events, FutureM, marketing, Mobile, Shopximity
Leave a comment
Platforms, Feds, Ads
In trying to write a focused post on the threat of government regulation Apple is facing, I didn’t mention an area I’m personally very interested in from the standpoint of Better Advertising: Apple’s restrictions regarding data collection. Section 3.3.9 of … Continue reading
Posted in Apple
Tagged Advertising, analytics, Apple, developer agreement, government regulation
Leave a comment
Better Advertising backs self-regulation
Better Advertising has a new web site. Check it out. Also, our corporate blog is up. The current post outlines the three pillars of behavioral targeting self-regulation: Education, to empower consumers Transparency, to make clear who is doing what to … Continue reading
Posted in Advertising, FastIgnite, startups
Tagged Advertising, Better Advertising, FastIgnite, online behavioral advertising, privacy, self-regulation, startups
2 Comments
Exploring privacy
The title of this post is also the title of the first of three public roundtable discussions by the FTC focused on privacy online. The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the … Continue reading
Posted in Advertising
Tagged Advertising, Better Advertising, FTC, online advertising, privacy
Leave a comment
Better Advertising Launches
Exciting day today. Better Advertising just came out of stealth. I’m acting CTO & co-founder, much in the way we started Plinky/Thing Labs last year. In fact, I got to know Better Advertising CEO Scott Meyer though the Plinky diligence … Continue reading
Posted in Advertising, FastIgnite
Tagged Advertising, Better Advertising, FastIgnite, online behavioral advertising
3 Comments
Mobile advertising got more (less?) competitive
Google just nabbed AdMob for a handy $750M. Congrats to AdMob founder Omar Hamoui who got into the space early and executed very aggressively. More details on the acqusition here. The background story here is of the explosion in mobile … Continue reading
Posted in Advertising, Google, Mobile
Tagged AdMob, Advertising, Google, Industry News, Mobile, mobile advertising, Nexage, Omar Hamoui
1 Comment
Hats off to Arrington
Well, it seems that the Mike Arrington’s pointed critique of social marketing practices is getting even the very large players to move quickly. Today, we’re adding a fifth principle that clarifies a specific use case that we feel is particularly … Continue reading
The pressure of money
In some markets, the presence of even a few players willing to do shady business can have a profound effect on the ecosystem. Advertising, particularly the hard ROI kind, is one of these markets. Here’s what ad networks struggle with—to … Continue reading
