Tag Archives: Advertising

Advertising marketplace design

Posted on October 13, 2015 by

In the past decade several Nobel prizes in Economics have been awarded in the broader area of market (mechanism/auction/game) design. This is not surprising as the combination of Internet connectivity and ample computing resources are causing automated markets to pop … Continue reading →

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Anatomy of an online ad

Posted on April 17, 2013 by

I’ve been asked to explain how online ads are delivered many times and every time I’m surprised by the complexity of covering even the most basic elements of how ads appear on Web pages. Since Wikipedia’s article on ad serving … Continue reading →

Posted in Advertising, Swoop | Tagged , , , , , , , , | 1 Comment

Mobile Marketing Frontiers

Posted on September 13, 2011 by

I am thrilled about the speaker line-up for the FutureM Mobile Marketing Frontiers event Shopximity has organized. It’s tomorrow, Wed 9/14/2011, 8am – noon at Microsoft’s NERD center (One Memorial Drive in Cambridge). For more info, check out the event … Continue reading →

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Platforms, Feds, Ads

Posted on May 6, 2010 by

In trying to write a focused post on the threat of government regulation Apple is facing, I didn’t mention an area I’m personally very interested in from the standpoint of Better Advertising: Apple’s restrictions regarding data collection. Section 3.3.9 of … Continue reading →

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Better Advertising backs self-regulation

Posted on December 7, 2009 by

Better Advertising has a new web site. Check it out. Also, our corporate blog is up. The current post outlines the three pillars of behavioral targeting self-regulation: Education, to empower consumers Transparency, to make clear who is doing what to … Continue reading →

Posted in Advertising, FastIgnite, startups | Tagged , , , , , , | 2 Comments

Exploring privacy

Posted on December 5, 2009 by

The title of this post is also the title of the first of three public roundtable discussions by the FTC focused on privacy online. The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the … Continue reading →

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Better Advertising Launches

Posted on November 19, 2009 by

Exciting day today. Better Advertising just came out of stealth. I’m acting CTO & co-founder, much in the way we started Plinky/Thing Labs last year. In fact, I got to know Better Advertising CEO Scott Meyer though the Plinky diligence … Continue reading →

Posted in Advertising, FastIgnite | Tagged , , , | 3 Comments

Mobile advertising got more (less?) competitive

Posted on November 9, 2009 by

Google just nabbed AdMob for a handy $750M. Congrats to AdMob founder Omar Hamoui who got into the space early and executed very aggressively. More details on the acqusition here. The background story here is of the explosion in mobile … Continue reading →

Posted in Advertising, Google, Mobile | Tagged , , , , , , , | 1 Comment

Hats off to Arrington

Posted on November 4, 2009 by

Well, it seems that the Mike Arrington’s pointed critique of social marketing practices is getting even the very large players to move quickly. Today, we’re adding a fifth principle that clarifies a specific use case that we feel is particularly … Continue reading →

Posted in Advertising, Facebook, MySpace, Social Advertising, Social Commerce | Tagged , , , , , , , , , | Leave a comment

The pressure of money

Posted on November 2, 2009 by

In some markets, the presence of even a few players willing to do shady business can have a profound effect on the ecosystem. Advertising, particularly the hard ROI kind, is one of these markets. Here’s what ad networks struggle with—to … Continue reading →

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