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- The best vesting schedule
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- Apache Spark native functions
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- Repurchase agreements: what you should know before you sign
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Latest Content
- Apache Spark native functions
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- Advertising marketplace design
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- JSON and JSONlines from the command line
- My most favorite math proof ever
- Monitoring Redis with MONITOR and WireShark
- Google and the ecosystem test
- Anatomy of an online ad
- Startup anti-pattern: platform risk
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Tag Archives: programmatic
Advertising marketplace design
In the past decade several Nobel prizes in Economics have been awarded in the broader area of market (mechanism/auction/game) design. This is not surprising as the combination of Internet connectivity and ample computing resources are causing automated markets to pop … Continue reading
Posted in Advertising, Digital Media
Tagged adtech, Advertising, market design, OpenRTB, programmatic, programmatic advertising
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