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- RT @Swoop: Exciting news! @Swoop is now the first consumer health data focused company to join the @NAI, bridging patient #privacy and #hea… 4 days ago
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Tag Archives: privacy
Better Advertising backs self-regulation
Better Advertising has a new web site. Check it out. Also, our corporate blog is up. The current post outlines the three pillars of behavioral targeting self-regulation: Education, to empower consumers Transparency, to make clear who is doing what to … Continue reading
Posted in Advertising, FastIgnite, startups
Tagged Advertising, Better Advertising, FastIgnite, online behavioral advertising, privacy, self-regulation, startups
2 Comments
Exploring privacy
The title of this post is also the title of the first of three public roundtable discussions by the FTC focused on privacy online. The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the … Continue reading
Posted in Advertising
Tagged Advertising, Better Advertising, FTC, online advertising, privacy
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Do social networks care about your privacy?
Following my post yesterday on Twitter having to think carefully about privacy, a friend pointed me to a study that shows how social networks leak deep personal information, allowing third parties to combine what you do with who you are. … Continue reading
Posted in Advertising, Digital Media, Facebook, Social Advertising, social media, Twitter
Tagged Advertising, Digital Media, Facebook, OBA, online behavioral advertising, personally identifiable information, PII, privacy, RightMedia, Social Advertising, social media, social networking, social networks, Twitter, Yahoo, YieldManager
3 Comments
Twitter gets in the privacy game
TechCrunch saw Twitter re-writing all links to point to their site. Great idea as it gives them wonderful data. Potentially bad idea from a privacy standpoint if they do anything more than count how many times a link is clicked. … Continue reading
Posted in Advertising, Twitter
Tagged Advertising, bahavioral advertising, FTC, OBA, privacy, Twitter
1 Comment
Even Opt-In is Not Safe
mocoNews continues the coverage of the FTC complaint by consumer privacy groups against the mobile industry. But where consumer groups see a threat to privacy, companies see a user experience they claim can be managed by giving the consumer the … Continue reading
Posted in Advertising, Mobile
Tagged Advertising, behavioral targeting, Mobile, mobile advertising, Phorm, privacy, privacy policy
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