Better Advertising backs self-regulation

Better Advertising has a new web site. Check it out.

Also, our corporate blog is up. The current post outlines the three pillars of behavioral targeting self-regulation:

  • Education, to empower consumers
  • Transparency, to make clear who is doing what to whom
  • Verification, to make sure everyone is doing what they said they were going to do

It’s pretty simple stuff , except that it needs to happen billions of times per day in a privacy-safe manner without slowing down browsing and ad serving.

It’s the kind of problem that brings together people who like tough nuts to track. The Better Advertising team brings a lot of experience to bear from, AOL, Carat, DoubleClick, Etsy, Federal Trade Comission, Google, Isobar, Macromedia, Right Media, TACODA, ThomsonReuters, TrustE and Yahoo.

About Simeon Simeonov

Entrepreneur. Investor. Trusted advisor.
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2 Responses to Better Advertising backs self-regulation

  1. Congrats on the official launch Simeon. Met with the group last week. Good stuff.

  2. Pingback: Self-Regulation, Your Business and Your Privacy « Better Advertising's Corporate Blog

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