Tag Archives: Yahoo

Anatomy of an online ad

Posted on April 17, 2013 by

I’ve been asked to explain how online ads are delivered many times and every time I’m surprised by the complexity of covering even the most basic elements of how ads appear on Web pages. Since Wikipedia’s article on ad serving … Continue reading →

Posted in Advertising, Swoop | Tagged , , , , , , , , | 1 Comment

Do social networks care about your privacy?

Posted on August 26, 2009 by

Following my post yesterday on Twitter having to think carefully about privacy, a friend pointed me to a study that shows how social networks leak deep personal information, allowing third parties to combine what you do with who you are. … Continue reading →

Posted in Advertising, Digital Media, Facebook, Social Advertising, social media, Twitter | Tagged , , , , , , , , , , , , , , , | 3 Comments

How IBM and Yahoo made Microsoft and Google

Posted on July 30, 2009 by

Here is the five-step recipe for creating the most important software companies of the past 30 years: Convince the market leader to give you something big they don’t see the value in for cheap Innovate, innovate, innovate Make a ton … Continue reading →

Posted in Google, Microsoft | Tagged , , , , , , | 4 Comments