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- Anatomy of an online ad
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Tag Archives: Yahoo
Anatomy of an online ad
I’ve been asked to explain how online ads are delivered many times and every time I’m surprised by the complexity of covering even the most basic elements of how ads appear on Web pages. Since Wikipedia’s article on ad serving … Continue reading
Posted in Advertising, Swoop
Tagged adtech, Advertising, display advertising, DoubleClick, Evidon, Evidon Encompass, Google, Swoop, Yahoo
1 Comment
Do social networks care about your privacy?
Following my post yesterday on Twitter having to think carefully about privacy, a friend pointed me to a study that shows how social networks leak deep personal information, allowing third parties to combine what you do with who you are. … Continue reading
Posted in Advertising, Digital Media, Facebook, Social Advertising, social media, Twitter
Tagged Advertising, Digital Media, Facebook, OBA, online behavioral advertising, personally identifiable information, PII, privacy, RightMedia, Social Advertising, social media, social networking, social networks, Twitter, Yahoo, YieldManager
3 Comments
How IBM and Yahoo made Microsoft and Google
Here is the five-step recipe for creating the most important software companies of the past 30 years: Convince the market leader to give you something big they don’t see the value in for cheap Innovate, innovate, innovate Make a ton … Continue reading
Posted in Google, Microsoft
Tagged building a great company, Google, IBM, Microsoft, Microsoft-Yahoo deal, strategic mistake, Yahoo
4 Comments
HighContrast 