Tag Archives: Better Advertising

Three rules for buying your friend’s company

Posted on January 21, 2010 by Simeon Simeonov

Better Advertising bought Ghostery, an awesome Firefox add-on that David Cancel built. Read the Better Advertising take and David’s take. Other than the fact that Ghostery is awesome and a perfect fit for the mission at @betterads, the reason I’m … Continue reading →

Posted in startups | Tagged , , , , , | 1 Comment

Better Advertising backs self-regulation

Posted on December 7, 2009 by Simeon Simeonov

Better Advertising has a new web site. Check it out. Also, our corporate blog is up. The current post outlines the three pillars of behavioral targeting self-regulation: Education, to empower consumers Transparency, to make clear who is doing what to … Continue reading →

Posted in Advertising, FastIgnite, startups | Tagged , , , , , , | 2 Comments

Exploring privacy

Posted on December 5, 2009 by Simeon Simeonov

The title of this post is also the title of the first of three public roundtable discussions by the FTC focused on privacy online. The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the … Continue reading →

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Better Advertising Launches

Posted on November 19, 2009 by Simeon Simeonov

Exciting day today. Better Advertising just came out of stealth. I’m acting CTO & co-founder, much in the way we started Plinky/Thing Labs last year. In fact, I got to know Better Advertising CEO Scott Meyer though the Plinky diligence … Continue reading →

Posted in Advertising, FastIgnite | Tagged , , , | 3 Comments