Category Archives: Social Advertising

Hats off to Arrington

Well, it seems that the Mike Arrington’s pointed critique of social marketing practices is getting even the very large players to move quickly. Today, we’re adding a fifth principle that clarifies a specific use case that we feel is particularly … Continue reading

Posted in Advertising, Facebook, MySpace, Social Advertising, Social Commerce | Tagged , , , , , , , , , | Leave a comment

Do social networks care about your privacy?

Following my post yesterday on Twitter having to think carefully about privacy, a friend pointed me to a study that shows how social networks leak deep personal information, allowing third parties to combine what you do with who you are. … Continue reading

Posted in Advertising, Digital Media, Facebook, Social Advertising, social media, Twitter | Tagged , , , , , , , , , , , , , , , | 3 Comments

Consumer-Selected Sponsorship

Sponsorships are growing as an advertising concept and the most interesting sub-segment is the one where consumers select the sponsors they want to be associated with. One of our companies, AWS Convergence Technologies (the folks behind WeatherBug) was a pioneer … Continue reading

Posted in Digital Media, Facebook, MySpace, Social Advertising, Social Commerce, startups | Tagged , , , , , , , , , , , | Leave a comment

Viral Dictionary

I met the folks at Pandemic Labs a few weeks ago at a MITX event. Great small team–a technology-leveraged agency specializing in viral and social marketing. Their new site launched over the weekend and the viral dictionary caught my attention–I … Continue reading

Posted in Social Advertising, social media, startups | Tagged , , , , , , | 2 Comments

Getting Social Platforms Right

Since I’m a platform guy by background, I’ve been very interested in how social infrastructure, i.e., social platforms such as Facebook’s F8, Bebo’s clone, Google’s OpenSocial and MySpace’s recently launched developer platform, is going to evolve. Some recent good reading on … Continue reading

Posted in Facebook, MySpace, Social Advertising, Social Commerce, social media, Web 2.0 | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Multiple Dimensions of Consumer Participation

A while back I wrote a post called Millions of Consumers, Millions of Channels about the upcoming shift to social advertising and social commerce. My simple observation is that we are moving to a world where every one of us … Continue reading

Posted in Social Advertising, Social Commerce | Tagged , | 4 Comments

Millions of Consumers, Millions of Channels: The Shift to Social Advertising and Social Commerce

I did a guest post at InternetEvolution titled “Viral Distribution’s Coming of Age“. The key observation is that the consumer has become the distribution channel. Millions of consumers = millions of channels. Successfully leveraging social advertising and social commerce will require … Continue reading

Posted in Social Advertising, Social Commerce, Web 2.0 | Tagged , , , | 4 Comments

Facebook SocialAds Market Size

An entrepreneur and I were talking about startup opportunities in the social advertising space. We ended up wondering about market size, which is an impossible question to answer on Net scale so instead we talked about Facebook’s SocialAds network. We … Continue reading

Posted in Advertising, Facebook, Social Advertising, VC, Venture Capital, Web 2.0 | Tagged , , , , , , , | 5 Comments