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Category Archives: Digital Media
Advertising marketplace design
In the past decade several Nobel prizes in Economics have been awarded in the broader area of market (mechanism/auction/game) design. This is not surprising as the combination of Internet connectivity and ample computing resources are causing automated markets to pop … Continue reading
Posted in Advertising, Digital Media
Tagged adtech, Advertising, market design, OpenRTB, programmatic, programmatic advertising
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Marketing Secrets of Successful Startups
I am thrilled about the speaker line-up for the FutureM Marketing Secrets of Successful Startups event sponsored by Shopximity. It’s tomorrow, Thu 9/15/2011, 11:30 – 1:30pm at CSN (177 Huntington Ave in Boston, 24th floor). Hope to see you there! [Tweet to tell your followers … Continue reading
Mobile Marketing Frontiers
I am thrilled about the speaker line-up for the FutureM Mobile Marketing Frontiers event Shopximity has organized. It’s tomorrow, Wed 9/14/2011, 8am – noon at Microsoft’s NERD center (One Memorial Drive in Cambridge). For more info, check out the event … Continue reading
Posted in Digital Media, Mobile, Shopximity
Tagged Advertising, Events, FutureM, marketing, Mobile, Shopximity
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Do social networks care about your privacy?
Following my post yesterday on Twitter having to think carefully about privacy, a friend pointed me to a study that shows how social networks leak deep personal information, allowing third parties to combine what you do with who you are. … Continue reading
Posted in Advertising, Digital Media, Facebook, Social Advertising, social media, Twitter
Tagged Advertising, Digital Media, Facebook, OBA, online behavioral advertising, personally identifiable information, PII, privacy, RightMedia, Social Advertising, social media, social networking, social networks, Twitter, Yahoo, YieldManager
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At D7
I’m in Carsbad for the D7 conference. Shoot me a note / DM (@simeons) if you are close by. Event is shaping up nicely. Carol Bartz is on stage now fencing politely with Kara. Last night I had a good … Continue reading
Plinky Launches Content Encouragement Platform
Plinky is out of stealth. Check it out. Use it. Live it. Love it. Or not. But either way, send us feedback. It felt strange to be on the opposite coast from the team as they were going through the … Continue reading
Three Generations of SEO (Part II)
This is part II in a series of posts on SEO-driven businesses. Part I is here. I see three generations of SEO optimization in the wild that build upon each other. Below are their distinguishing characteristics. SEO 1.0: human-driven SEO. … Continue reading
Posted in Digital Media, startups, Web 2.0
Tagged Automattic, Digital Media, Internet marketing, Scribd, Search engine optimization, SEO 1.0, SEO 2.0, SEO 3.0, startups, TechTarget, THCN, Web 2.0, WordPress, Wordpress.com, Zemanta
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Building an SEO-Driven Business (Part I)
I’m no SEO guru but over the past couple of years I’ve talked to enough entrepreneurs who are leveraging SEO to develop a perspective on the impact of making SEO a big part of a startup’s future. I plan on … Continue reading
Measuring Conversational Media
Many panels at the conferences I go to end up being drab affairs with softball questions, way too much agreement and way too little insight. Which why I was pleasantly surprised by the Measuring Conversational Media panel at the conversational … Continue reading
Posted in Digital Media, Web 2.0
Tagged analytics, conversational marketing, Digital Media, measurement, social media, Web 2.0, Web analytics
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