Tag Archives: adtech

Advertising marketplace design

Posted on October 13, 2015 by Simeon Simeonov

In the past decade several Nobel prizes in Economics have been awarded in the broader area of market (mechanism/auction/game) design. This is not surprising as the combination of Internet connectivity and ample computing resources are causing automated markets to pop … Continue reading →

Posted in Advertising, Digital Media | Tagged , , , , , | 1 Comment

Anatomy of an online ad

Posted on April 17, 2013 by Simeon Simeonov

I’ve been asked to explain how online ads are delivered many times and every time I’m surprised by the complexity of covering even the most basic elements of how ads appear on Web pages. Since Wikipedia’s article on ad serving … Continue reading →

Posted in Advertising, Swoop | Tagged , , , , , , , , | 1 Comment