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- Startup Founder Agreements
- The best vesting schedule
- Founder Agreements - Vesting, Vesting and more Vesting
- JSON and JSONlines from the command line
- Founder Dilution
- Twilio forwarding and CallerID hack
- Picking the ideal market size for a startup
- Ten rules for better founding teams
- Anatomy of an online ad
- The Ecosystem Test
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Latest Content
- Unicorn pressures and startup failures
- Advertising marketplace design
- Angel investing strategies
- JSON and JSONlines from the command line
- My most favorite math proof ever
- Monitoring Redis with MONITOR and WireShark
- Google and the ecosystem test
- Anatomy of an online ad
- Startup anti-pattern: platform risk
- Startup anti-pattern: ignorance
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Tag Archives: adtech
Advertising marketplace design
In the past decade several Nobel prizes in Economics have been awarded in the broader area of market (mechanism/auction/game) design. This is not surprising as the combination of Internet connectivity and ample computing resources are causing automated markets to pop … Continue reading
Posted in Advertising, Digital Media
Tagged adtech, Advertising, market design, OpenRTB, programmatic, programmatic advertising
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Anatomy of an online ad
I’ve been asked to explain how online ads are delivered many times and every time I’m surprised by the complexity of covering even the most basic elements of how ads appear on Web pages. Since Wikipedia’s article on ad serving … Continue reading
Posted in Advertising, Swoop
Tagged adtech, Advertising, display advertising, DoubleClick, Evidon, Evidon Encompass, Google, Swoop, Yahoo
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