Category Archives: Swoop

Anatomy of an online ad

I’ve been asked to explain how online ads are delivered many times and every time I’m surprised by the complexity of covering even the most basic elements of how ads appear on Web pages. Since Wikipedia’s article on ad serving … Continue reading

Posted in Advertising, Swoop | Tagged , , , , , , , , | 1 Comment

The fastest way to learn a new programming language

In school, I used to pick up new programming languages for fun. I could take my time to learn & explore them in whichever way felt right, without pressure. I implemented for fun and the code rarely ended up in … Continue reading

Posted in Code, Swoop | Tagged , , , , , , , | 1 Comment

The Swoop Credo

I just updated the Swoop entry on my Linkedin profile with the following: Swoop is a native advertising platform that puts users first. Web democracy is powered by advertising-supported content. Traditional online advertising makes the Web suck. Swoop can fix … Continue reading

Posted in Advertising, Native Advertising, Swoop | Tagged , , , | Leave a comment

Raising money for revolutionary startup ideas

Between the work we do at Swoop and some big idea startups I’m advising, revolutionary innovation has been top of mind for me recently. That is why the following statement Richard Feynman makes in a lecture about the difficulty of … Continue reading

Posted in startups, Swoop, VC, Venture Capital | Tagged , , , | 14 Comments