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- Anatomy of an online ad
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- Apache Spark native functions
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- Google and the ecosystem test
- Anatomy of an online ad
- Startup anti-pattern: platform risk
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Tag Archives: Swoop
Apache Spark native functions
There are many ways to extend Apache Spark and one of the easiest is with functions that manipulate one of more columns in a DataFrame. When considering different Spark function types, it is important to not ignore the full set … Continue reading
JSON and JSONlines from the command line
At Swoop we have many terabytes of JSON-like data in MongoDB, Redis, ElasticSearch, HDFS/Hadoop and even Amazon Redshift. While the internal representations are typically not JSON but BSON, MsgPack or native encodings, when it comes time to move large amounts … Continue reading
Posted in Code
Tagged command line, jq, json, jsonlines, jsonpath, shell, Swoop, underscore, underscore-cli
5 Comments
Anatomy of an online ad
I’ve been asked to explain how online ads are delivered many times and every time I’m surprised by the complexity of covering even the most basic elements of how ads appear on Web pages. Since Wikipedia’s article on ad serving … Continue reading
Posted in Advertising, Swoop
Tagged adtech, Advertising, display advertising, DoubleClick, Evidon, Evidon Encompass, Google, Swoop, Yahoo
1 Comment
The fastest way to learn a new programming language
In school, I used to pick up new programming languages for fun. I could take my time to learn & explore them in whichever way felt right, without pressure. I implemented for fun and the code rarely ended up in … Continue reading
Posted in Code, Swoop
Tagged learning programming languages, Lua, Programming, software, Swoop, TDD, technology, test-driven development
1 Comment
The Swoop Credo
I just updated the Swoop entry on my Linkedin profile with the following: Swoop is a native advertising platform that puts users first. Web democracy is powered by advertising-supported content. Traditional online advertising makes the Web suck. Swoop can fix … Continue reading
Posted in Advertising, Native Advertising, Swoop
Tagged LinkedIn, native advertising, online advertising, Swoop
Leave a comment
Raising money for revolutionary startup ideas
Between the work we do at Swoop and some big idea startups I’m advising, revolutionary innovation has been top of mind for me recently. That is why the following statement Richard Feynman makes in a lecture about the difficulty of … Continue reading
Posted in startups, Swoop, VC, Venture Capital
Tagged revolutionary innovation, startup financing, Swoop, Venture Capital
14 Comments
