Tag Archives: Social Commerce

Wikipedia lessons

A comment on my recent post about social commerce pointed to the Wikipedia article on social commerce, which was started in September of 2007, according to the history. Which is funny because I started the first Wikipedia page on social … Continue reading

Posted in Social Commerce, social media | Tagged , , , | 2 Comments

Will 2010 be the year of social commerce?

I got credit for a great post on social commerce I didn’t write. As for whether 2010 will be the year for social commerce, I’m not sure. I think 2009 really accelerated the social advertising trend. Some of my posts … Continue reading

Posted in Social Commerce | Tagged | 6 Comments

Hats off to Arrington

Well, it seems that the Mike Arrington’s pointed critique of social marketing practices is getting even the very large players to move quickly. Today, we’re adding a fifth principle that clarifies a specific use case that we feel is particularly … Continue reading

Posted in Advertising, Facebook, MySpace, Social Advertising, Social Commerce | Tagged , , , , , , , , , | Leave a comment

Consumer-Selected Sponsorship

Sponsorships are growing as an advertising concept and the most interesting sub-segment is the one where consumers select the sponsors they want to be associated with. One of our companies, AWS Convergence Technologies (the folks behind WeatherBug) was a pioneer … Continue reading

Posted in Digital Media, Facebook, MySpace, Social Advertising, Social Commerce, startups | Tagged , , , , , , , , , , , | Leave a comment

Getting Social Platforms Right

Since I’m a platform guy by background, I’ve been very interested in how social infrastructure, i.e., social platforms such as Facebook’s F8, Bebo’s clone, Google’s OpenSocial and MySpace’s recently launched developer platform, is going to evolve. Some recent good reading on … Continue reading

Posted in Facebook, MySpace, Social Advertising, Social Commerce, social media, Web 2.0 | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Multiple Dimensions of Consumer Participation

A while back I wrote a post called Millions of Consumers, Millions of Channels about the upcoming shift to social advertising and social commerce. My simple observation is that we are moving to a world where every one of us … Continue reading

Posted in Social Advertising, Social Commerce | Tagged , | 4 Comments

The Science of Viral Marketing

While it is fun to throw about theories about what works and what doesn’t in viral marketing, the fact is that there is precious little public analysis about online behavior in the face of social economic incentives. The most detailed … Continue reading

Posted in Social Commerce | Tagged | 6 Comments

Millions of Consumers, Millions of Channels: The Shift to Social Advertising and Social Commerce

I did a guest post at InternetEvolution titled “Viral Distribution’s Coming of Age“. The key observation is that the consumer has become the distribution channel. Millions of consumers = millions of channels. Successfully leveraging social advertising and social commerce will require … Continue reading

Posted in Social Advertising, Social Commerce, Web 2.0 | Tagged , , , | 4 Comments

MySpace vs. Facebook : Apple vs. Orange

Although some love to throw MySpace and Facebook in the same bucket, the two companies continue to evolve in different directions to the point where it is probably better to talk about meta-competition than direct rivalry. The latest example is how they … Continue reading

Posted in Advertising, Digital Media, Facebook, MySpace, Social Commerce, Web 2.0 | Tagged , , , , , , , , | 3 Comments

Making Money on MySpace

It’s always been possible to make money on MySpace if you didn’t pay much attention to the terms of service. The site has never consistently enforced its ban on commerce. That’s partly due to technical reasons–from a content filtering standpoint, … Continue reading

Posted in Advertising, Digital Media, Facebook, MySpace, Social Commerce, startups, Web 2.0 | Tagged , , , , , , , , , | 5 Comments