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Tag Archives: mobile advertising
Mobile advertising got more (less?) competitive
Google just nabbed AdMob for a handy $750M. Congrats to AdMob founder Omar Hamoui who got into the space early and executed very aggressively. More details on the acqusition here. The background story here is of the explosion in mobile … Continue reading
Posted in Advertising, Google, Mobile
Tagged AdMob, Advertising, Google, Industry News, Mobile, mobile advertising, Nexage, Omar Hamoui
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Even Opt-In is Not Safe
mocoNews continues the coverage of the FTC complaint by consumer privacy groups against the mobile industry. But where consumer groups see a threat to privacy, companies see a user experience they claim can be managed by giving the consumer the … Continue reading
Posted in Advertising, Mobile
Tagged Advertising, behavioral targeting, Mobile, mobile advertising, Phorm, privacy, privacy policy
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