The title of this post is also the title of the first of three public roundtable discussions by the FTC focused on privacy online.
The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the privacy challenges posed by the vast array of 21st century technology and business practices that collect and use consumer data. Such practices include social networking, cloud computing, online behavioral advertising, mobile marketing, and the collection and use of information by retailers, data brokers, third-party applications, and other diverse businesses. The goal of the roundtables is to determine how best to protect consumer privacy while supporting beneficial uses of the information and technological innovation.
The first roundtable is on Monday in DC. The Better Advertising team will be there.
We believe that it is an opportune time for the online advertising industry to work with privacy groups and regulators to improve the mechanisms for engaging consumers and doing so in a transparent and trustworthy manner. It is our mission to facilitate this.
Dave Morgan knows this space well. He is CEO of Simulmedia and previously founded and ran TACODA (where I first met him) and Real Media. Dave has a piece in MediaPost that is a good ouline of some of the key issues. I recommend it.