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About Simeon Simeonov
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- Startup Founder Agreements
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- Metcalfe's Law: more misunderstood than wrong?
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Latest Content
- Apache Spark native functions
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- Monitoring Redis with MONITOR and WireShark
- Google and the ecosystem test
- Anatomy of an online ad
- Startup anti-pattern: platform risk
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Tag Archives: display advertising
Anatomy of an online ad
I’ve been asked to explain how online ads are delivered many times and every time I’m surprised by the complexity of covering even the most basic elements of how ads appear on Web pages. Since Wikipedia’s article on ad serving … Continue reading
Posted in Advertising, Swoop
Tagged adtech, Advertising, display advertising, DoubleClick, Evidon, Evidon Encompass, Google, Swoop, Yahoo
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