Category Archives: Advertising

What targeted advertising and nuclear power have in common

Amidst all the concern over targeted advertising and consumer privacy, I did a guest piece for Adotas on the need for a new model for targeted mobile advertising. Advertisers’ desire for more and more scalable targeted advertising is going to … Continue reading

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Even Opt-In is Not Safe

mocoNews continues the coverage of the FTC complaint by consumer privacy groups against the mobile industry. But where consumer groups see a threat to privacy, companies see a user experience they claim can be managed by giving the consumer the … Continue reading

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Let’s Be Smarter About Privacy

I don’t know what it would take for history not to repeat itself. The story goes something like this… Company X figures out a cool new way to collect and analyze lots of data for the purposes of better ad … Continue reading

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Too Much Power?

Does Google already have too much power online? Or it is that investors perceive this to the the case? Personally, I doubt that markets would have reacted as violently if GOOG wasn’t involved. Motley Fool makes a daring suggestion: If … Continue reading

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Facebook SocialAds Market Size

An entrepreneur and I were talking about startup opportunities in the social advertising space. We ended up wondering about market size, which is an impossible question to answer on Net scale so instead we talked about Facebook’s SocialAds network. We … Continue reading

Posted in Advertising, Facebook, Social Advertising, VC, Venture Capital, Web 2.0 | Tagged , , , , , , , | 5 Comments

MySpace vs. Facebook : Apple vs. Orange

Although some love to throw MySpace and Facebook in the same bucket, the two companies continue to evolve in different directions to the point where it is probably better to talk about meta-competition than direct rivalry. The latest example is how they … Continue reading

Posted in Advertising, Digital Media, Facebook, MySpace, Social Commerce, Web 2.0 | Tagged , , , , , , , , | 3 Comments

Making Money on MySpace

It’s always been possible to make money on MySpace if you didn’t pay much attention to the terms of service. The site has never consistently enforced its ban on commerce. That’s partly due to technical reasons–from a content filtering standpoint, … Continue reading

Posted in Advertising, Digital Media, Facebook, MySpace, Social Commerce, startups, Web 2.0 | Tagged , , , , , , , , , | 5 Comments

Rebooting Business Models

An interesting company to watch is EveryZing (what used to be Podzinger). My friend Tom Wilde recently took the reigns as CEO. His task is similar to that of many CEOs of Series B companies–take good tech that has gone … Continue reading

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Advertising on UGC Sites

comScore has published the results of a study on consumer response to ads in different formats/properties. Not surprisingly, Gen Y and those close to them are showing different propensity to engage with and trust an ad than the older population. … Continue reading

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Playing Monopoly in the Advertising Space

So, let’s see: Microsoft buys aQuantive for $6B (2x price premium suggests some deal competition) Google buys DoubleClick for $3.1B (beats Microsoft) WPP buys 24/7 Media for $649M (Microsoft was also looking at it) Yahoo buys Right Media for $680M … Continue reading

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