Good piece in Business 2.0 on Cyworld’s entry into the US market. It’ll be interesting to see how much the user experience and business model have to be adjusted for US tastes. When will buying virtual currency become cool?
The bulk of Cyworld revenue comes from the sale of virtual items worth nearly $300,000 a day, or more than $7 per user per year. By comparison, ad-heavy MySpace makes an estimated $2.17 per user per year.