Tag Archives: Advertising

Advertising on UGC Sites

comScore has published the results of a study on consumer response to ads in different formats/properties. Not surprisingly, Gen Y and those close to them are showing different propensity to engage with and trust an ad than the older population. … Continue reading

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Playing Monopoly in the Advertising Space

So, let’s see: Microsoft buys aQuantive for $6B (2x price premium suggests some deal competition) Google buys DoubleClick for $3.1B (beats Microsoft) WPP buys 24/7 Media for $649M (Microsoft was also looking at it) Yahoo buys Right Media for $680M … Continue reading

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Perception and Reality: Why It Makes Sense For Google To Pay $3.1B For DoubleClick

Perception and reality sometimes have a twisted relationship. That’s particularly true in cases where being perceived as the leader makes you the leader. We tend to see these types of self-fulfilling prophecies in aggregator / market maker and other critical … Continue reading

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Making Money From the Paradox of Choice

In parallel to 3GSM, Ogilvy runs a telco conference in the beautiful Dolce Sitges Hotel, about 35km from Barcelona where the main even is. Sitges is a vacation town for the Barcelonians, a quiet place fit for a more exclusive … Continue reading

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Long Tail Aggregators

I’m at the AlwaysOn Media Conference in NYC today. At breakfast, Esther Dyson (who just recently left CNet), Chris Dobbrow (now at GoingOn, the platform powering AlwaysOn), Melinda Gipson (GateHouse Media) and I had an interesting discussion about how to … Continue reading

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Flipping the Ad Model: Consumer Choice == More Money

Talk to a grizzled broadcast TV exec and he’ll lament consumer choice: the choice of many cable/sat channels, the choice of spending time online or in front of the TV, the choice of whether to watch ads or fast-forward through them, … Continue reading

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Madison Avenue Subsidizing Mobile

Thanks to Bill Wittenberg for this pointer to a NYT article looking at how advertising can subsidize some advanced mobile services for consumers. The article mentions Xero, Blyk, Virgin’s Sugar Mama I’ve written about before, etc.  Link to Madison Avenue Calling – New York Times

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