Category Archives: Social Commerce

Social Commerce Goes Mainstream: an Industry Insider’s Take on the Kaboodle Acquisition

Social commerce is one of the three pillars of E-Commerce 2.0: Richer user experiences (e-commerce becomes engaging) Accelerating disaggregation (e-commerce happens everywhere) Social commerce (e-commerce leverages emotional/social forces) It has also been the one people have been most skeptical about… … Continue reading

Posted in Digital Media, Social Commerce, startups, Web 2.0 | Tagged , , , , , , | 6 Comments

The Art of Viral Distribution is Becoming a Science

Viral marketing and viral distribution are sometimes confused. Viral marketing is about the messaging/positioning first and foremost; the call to action is in second place. Viral distribution is about the packaging of discovering, learning about / evaluating and, hopefully, using … Continue reading

Posted in Social Commerce, startups, Web 2.0 | Tagged , , , , , | 3 Comments

The Rise of Social Infrastructure

I wrote this piece on social infrastructure last fall for the inaugural issue of Social Computing Magazine. As most startups, SCM was a little late to launch and hence some of the data and references in the article are dated. … Continue reading

Posted in Digital Media, MySpace, Social Commerce, Web 2.0 | Tagged , , , , , , , | 4 Comments

Social Commerce

I finally did it. Earlier in the week I noticed that Wikipedia didn’t have a page for social commerce, so I tried to create one. 30+mins into it, IE 7.0.5730.11 crashed (too many tabs open) and I lost my work. … Continue reading

Posted in Social Commerce, startups, Web 2.0 | Tagged , , , , , , , , | 8 Comments