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Category Archives: Social Commerce
Social Commerce Goes Mainstream: an Industry Insider’s Take on the Kaboodle Acquisition
Social commerce is one of the three pillars of E-Commerce 2.0: Richer user experiences (e-commerce becomes engaging) Accelerating disaggregation (e-commerce happens everywhere) Social commerce (e-commerce leverages emotional/social forces) It has also been the one people have been most skeptical about… … Continue reading
Posted in Digital Media, Social Commerce, startups, Web 2.0
Tagged Allurent, Digital Media, e-commerce, Industry News, Social Commerce, startups, Web 2.0
6 Comments
The Art of Viral Distribution is Becoming a Science
Viral marketing and viral distribution are sometimes confused. Viral marketing is about the messaging/positioning first and foremost; the call to action is in second place. Viral distribution is about the packaging of discovering, learning about / evaluating and, hopefully, using … Continue reading
Posted in Social Commerce, startups, Web 2.0
Tagged e-commerce, Social Commerce, Social computing, social networking, startups, Web 2.0
3 Comments
The Rise of Social Infrastructure
I wrote this piece on social infrastructure last fall for the inaugural issue of Social Computing Magazine. As most startups, SCM was a little late to launch and hence some of the data and references in the article are dated. … Continue reading
Posted in Digital Media, MySpace, Social Commerce, Web 2.0
Tagged Digital Media, Long Tail, MySpace, Social Commerce, Social computing, social networking, The Long Tail, Web 2.0
4 Comments
Social Commerce
I finally did it. Earlier in the week I noticed that Wikipedia didn’t have a page for social commerce, so I tried to create one. 30+mins into it, IE 7.0.5730.11 crashed (too many tabs open) and I lost my work. … Continue reading
Posted in Social Commerce, startups, Web 2.0
Tagged Allurent, B2C, e-commerce, IE7, Social Commerce, Social computing, social networking, startups, Web 2.0
8 Comments
