By “Beacon 2.0” I mean the backtracking following the infamous change in the Terms of Service. From the founder’s blog:

A couple of weeks ago, we revised our terms of use hoping to clarify some parts for our users. Over the past couple of days, we received a lot of questions and comments about the changes and what they mean for people and their information. Based on this feedback, we have decided to return to our previous terms of use while we resolve the issues that people have raised.

That one was easy to predict.