Community Service Representatives

As I was reading this WSJ article on Facebook marketing, I kept wondering about what would the the title and job description of people who will engage community members online in near real-time.

In the Web 2.0 world, communities have become more dynamic and especially for the always on crowd the expectations for speed & quality of engagement have gone up. This requires rethinking what it means for a company to “manage” a community.

About Simeon Simeonov

Entrepreneur. Investor. Trusted advisor.
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1 Response to Community Service Representatives

  1. Vladimir Dimitroff says:

    >..”what it means to ‘manage’ a community”

    A trillion dollar question!

    IMHO, you never ‘manage’ a comunity (those who think they do, just don’t get it). Tomi Ahonen and Alan Moore brilliantly define it in the very title of their book ‘Communities Dominate Brands’.

    At best, a smart business can facilitate andhope to guide the self-management of communities, one of theirinherent aspects.

    But who am I to know?

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