Finding the right trade-off between bootstrapping and raising money early is not easy, in particular if these are the only two available choices. One of the great thing about good entrepreneurs and VCs is that they find ways to create new options when they don’t like the options presented to them. In that spirit I wrote Beyond Bootstrapping for AlwaysOn. The piece came from a conversation Tony Perkins and I had about GoingOn, Tony’s new venture–a social infrastructure play that came out of his experience with AlwaysOn.
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