Community Service Representatives November 27, 2007
Posted by Simeon Simeonov in Facebook, Web 2.0.trackback
As I was reading this WSJ article on Facebook marketing, I kept wondering about what would the the title and job description of people who will engage community members online in near real-time.
In the Web 2.0 world, communities have become more dynamic and especially for the always on crowd the expectations for speed & quality of engagement have gone up. This requires rethinking what it means for a company to “manage” a community.
>..”what it means to ‘manage’ a community”
A trillion dollar question!
IMHO, you never ‘manage’ a comunity (those who think they do, just don’t get it). Tomi Ahonen and Alan Moore brilliantly define it in the very title of their book ‘Communities Dominate Brands’.
At best, a smart business can facilitate andhope to guide the self-management of communities, one of theirinherent aspects.
But who am I to know?