My friend Ajit Jaokar blogs about Hutchison 3 opening the garden and announcing fixed rate pricing.
Either of the two parts of the announcement on their own wouldn’t have meant as much. Carriers in the US have all you can eat plans. They are not open. European and Asian carriers are much more open but their pricing prevents wide use of mobile content and applications–consumers would end up with sticker shock at the end of the month.
This is big. The leadership of 3 must be convinced that mobile advertising is the way to go. As I’ve written here previously, it’s not a matter of if but when and how. I guess 3 will start generating some interesting data pretty soon.