Smart people inside eBay have been looking at ways to drive more traffic to the site and figure out what’s on the minds of people in their community. One of the cool ideas must have been to do eBayMatchUps.
Apparently, the site cost next to nothing to build, another example of how easy it is to hang your shingle on the Web 2.0. The concept is not innovative but very effective when globed onto the eBay community. It’s a way to tap into the emotions of sellers and drive some gawker traffic, sometimes with unintended consequences. See for yourself Meg Whitman vs. Fruit Helmet Cat.
It is now important for eBay to not interfere with the doings of users.