E-Commerce 2.0

The “2.0” in the name is, of course, a play on the 2.0 naming craze of the day but the subject of the article I wrote for Web 2.0 Journal is real (see “E-Commerce 2.0” – The Velvet Revolution).

I started thinking about these issues while still at Macromedia working on the next-generation of user experiences on the Web and at the same time serving on the OASIS Web Services Component Model (WSCM) TC. By that time it was clear that despite the busting of the bubble, e-commerce was going strong and would be an obvious place to apply some Web 2.0 concepts. More recently, the team at Allurent, where I’m an investor, contributed significantly to my thinking as well as conversations with friends like Colin Bryar at Amazon, Robert Chea at PowerReviews and Kirthi Kalyanam at SCU (who, BTW, is organizing a bootcamp at Shop.org in NYC in a few weeks–two panels will cover Web 2.0 as it relates to e-commerce).

The three trends driving e-commerce 2.0 that I describe are:

The obvious fourth trend that I didn’t mention is the drive towards generating unique content (often user-generated) tied to the e-commerce experience. It’s hard to say how this becomes real and scales beyond reviews & recommendations and that’s why I didn’t mention it.

Etailers are under pressure to differentiate in a world of nearly perfect information. Maintaining the e-commerce 1.0 status quo is not an option.

About Simeon Simeonov

I'm an entrepreneur, hacker, angel investor and reformed VC. I am currently Founder & CTO of Swoop, a search advertising platform. Through FastIgnite I invest in and work with a few great startups to get more done with less. Learn more, follow @simeons on Twitter and connect with me on LinkedIn.
This entry was posted in startups, Web 2.0 and tagged , , , , . Bookmark the permalink.

5 Responses to E-Commerce 2.0

  1. Pingback: Social Commerce Goes Mainstream: an Industry Insider’s Take on the Kaboodle Acquisition « HighContrast

  2. Pingback: Join Sim at the April 15 cloud computing event - FastIgnite, Inc.

  3. Pingback: Will 2010 be the year of social commerce? « HighContrast

  4. Pingback: Will 2010 be the year of social commerce? | Social Commerce Today

  5. Pingback: Will 2010 be the year of Social Commerce? – A Frog in the Valley

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s