Search Results for: social advertising

Millions of Consumers, Millions of Channels: The Shift to Social Advertising and Social Commerce

I did a guest post at InternetEvolution titled “Viral Distribution’s Coming of Age“. The key observation is that the consumer has become the distribution channel. Millions of consumers = millions of channels. Successfully leveraging social advertising and social commerce will require … Continue reading

Posted in Social Advertising, Social Commerce, Web 2.0 | Tagged , , , | 4 Comments

Will 2010 be the year of social commerce?

I got credit for a great post on social commerce I didn’t write. As for whether 2010 will be the year for social commerce, I’m not sure. I think 2009 really accelerated the social advertising trend. Some of my posts … Continue reading

Posted in Social Commerce | Tagged | 6 Comments

Do social networks care about your privacy?

Following my post yesterday on Twitter having to think carefully about privacy, a friend pointed me to a study that shows how social networks leak deep personal information, allowing third parties to combine what you do with who you are. … Continue reading

Posted in Advertising, Digital Media, Facebook, Social Advertising, social media, Twitter | Tagged , , , , , , , , , , , , , , , | 3 Comments

Getting Social Platforms Right

Since I’m a platform guy by background, I’ve been very interested in how social infrastructure, i.e., social platforms such as Facebook’s F8, Bebo’s clone, Google’s OpenSocial and MySpace’s recently launched developer platform, is going to evolve. Some recent good reading on … Continue reading

Posted in Facebook, MySpace, Social Advertising, Social Commerce, social media, Web 2.0 | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Facebook SocialAds Market Size

An entrepreneur and I were talking about startup opportunities in the social advertising space. We ended up wondering about market size, which is an impossible question to answer on Net scale so instead we talked about Facebook’s SocialAds network. We … Continue reading

Posted in Advertising, Facebook, Social Advertising, VC, Venture Capital, Web 2.0 | Tagged , , , , , , , | 5 Comments

Social Commerce Goes Mainstream: an Industry Insider’s Take on the Kaboodle Acquisition

Social commerce is one of the three pillars of E-Commerce 2.0: Richer user experiences (e-commerce becomes engaging) Accelerating disaggregation (e-commerce happens everywhere) Social commerce (e-commerce leverages emotional/social forces) It has also been the one people have been most skeptical about… … Continue reading

Posted in Digital Media, Social Commerce, startups, Web 2.0 | Tagged , , , , , , | 6 Comments

Multiple Dimensions of Consumer Participation

A while back I wrote a post called Millions of Consumers, Millions of Channels about the upcoming shift to social advertising and social commerce. My simple observation is that we are moving to a world where every one of us … Continue reading

Posted in Social Advertising, Social Commerce | Tagged , | 4 Comments

Startup anti-pattern: platform risk

One of the fastest ways for a startup to grow has always been to ride on the shoulders of a successful platform: from Microsoft/OSS in software to AWS in cloud computing to iOS/Android in mobile to Facebook/Twitter/Pinterest in social to … Continue reading

Posted in Anti-pattern, startups | Tagged , , , , , , | 6 Comments

Exploring privacy

The title of this post is also the title of the first of three public roundtable discussions by the FTC focused on privacy online. The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the … Continue reading

Posted in Advertising | Tagged , , , , | Leave a comment

Facebook – Google rivalry has Net at stake

I’m enjoying Net access on a Virgin flight to SF on FastIgnite and other business. While prepping for meetings with Thing Labs, Facebook and Mozilla I came across this Wired article on the mounting Facebook – Google rivalry. It’s a … Continue reading

Posted in Facebook, Google | Tagged , | 3 Comments