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Search Results for: social advertising
Millions of Consumers, Millions of Channels: The Shift to Social Advertising and Social Commerce
I did a guest post at InternetEvolution titled “Viral Distribution’s Coming of Age“. The key observation is that the consumer has become the distribution channel. Millions of consumers = millions of channels. Successfully leveraging social advertising and social commerce will require … Continue reading
Posted in Social Advertising, Social Commerce, Web 2.0
Tagged Social Advertising, Social Commerce, Web 2.0, Weblogs
4 Comments
Will 2010 be the year of social commerce?
I got credit for a great post on social commerce I didn’t write. As for whether 2010 will be the year for social commerce, I’m not sure. I think 2009 really accelerated the social advertising trend. Some of my posts … Continue reading
Do social networks care about your privacy?
Following my post yesterday on Twitter having to think carefully about privacy, a friend pointed me to a study that shows how social networks leak deep personal information, allowing third parties to combine what you do with who you are. … Continue reading
Posted in Advertising, Digital Media, Facebook, Social Advertising, social media, Twitter
Tagged Advertising, Digital Media, Facebook, OBA, online behavioral advertising, personally identifiable information, PII, privacy, RightMedia, Social Advertising, social media, social networking, social networks, Twitter, Yahoo, YieldManager
3 Comments
Facebook SocialAds Market Size
An entrepreneur and I were talking about startup opportunities in the social advertising space. We ended up wondering about market size, which is an impossible question to answer on Net scale so instead we talked about Facebook’s SocialAds network. We … Continue reading
Posted in Advertising, Facebook, Social Advertising, VC, Venture Capital, Web 2.0
Tagged Advertising, Facebook, Social Advertising, Social computing, social networking, VC, Venture Capital, Web 2.0
5 Comments
Social Commerce Goes Mainstream: an Industry Insider’s Take on the Kaboodle Acquisition
Social commerce is one of the three pillars of E-Commerce 2.0: Richer user experiences (e-commerce becomes engaging) Accelerating disaggregation (e-commerce happens everywhere) Social commerce (e-commerce leverages emotional/social forces) It has also been the one people have been most skeptical about… … Continue reading
Posted in Digital Media, Social Commerce, startups, Web 2.0
Tagged Allurent, Digital Media, e-commerce, Industry News, Social Commerce, startups, Web 2.0
6 Comments
Multiple Dimensions of Consumer Participation
A while back I wrote a post called Millions of Consumers, Millions of Channels about the upcoming shift to social advertising and social commerce. My simple observation is that we are moving to a world where every one of us … Continue reading
Startup anti-pattern: platform risk
One of the fastest ways for a startup to grow has always been to ride on the shoulders of a successful platform: from Microsoft/OSS in software to AWS in cloud computing to iOS/Android in mobile to Facebook/Twitter/Pinterest in social to … Continue reading
Posted in Anti-pattern, startups
Tagged anti-pattern, forced upgrades, lock in, platform risk, poison pill, startup anti-patterns, startups
6 Comments
Exploring privacy
The title of this post is also the title of the first of three public roundtable discussions by the FTC focused on privacy online. The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the … Continue reading
Posted in Advertising
Tagged Advertising, Better Advertising, FTC, online advertising, privacy
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Facebook – Google rivalry has Net at stake
I’m enjoying Net access on a Virgin flight to SF on FastIgnite and other business. While prepping for meetings with Thing Labs, Facebook and Mozilla I came across this Wired article on the mounting Facebook – Google rivalry. It’s a … Continue reading
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