Better Advertising has a new web site. Check it out.
Also, our corporate blog is up. The current post outlines the three pillars of behavioral targeting self-regulation:
- Education, to empower consumers
- Transparency, to make clear who is doing what to whom
- Verification, to make sure everyone is doing what they said they were going to do
It’s pretty simple stuff , except that it needs to happen billions of times per day in a privacy-safe manner without slowing down browsing and ad serving.
It’s the kind of problem that brings together people who like tough nuts to track. The Better Advertising team brings a lot of experience to bear from About.com, AOL, Carat, DoubleClick, Etsy, Federal Trade Comission, Google, Isobar, Macromedia, Right Media, TACODA, ThomsonReuters, TrustE and Yahoo.