Wikipedia lessons November 9, 2009
Posted by Simeon Simeonov in Social Commerce, social media.Tags: diffusion of knowledge, Social Commerce, Wikipedia
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A comment on my recent post about social commerce pointed to the Wikipedia article on social commerce, which was started in September of 2007, according to the history. Which is funny because I started the first Wikipedia page on social commerce in December of the previous year but, despite the help of multiple friends interested in the space, we couldn’t prevent the Wikipedia police from taking the page down. The reason for the takedown was that they wanted citations and not just of blogs and links to startups that were in the space.
Wikipedia is nearly infinitely more flexible and up-to-date than its precedessors–the multi-volume encyclopedias. Yet, still, here is just one example of how it refused to accept new knowledge because it was stuck on looking for validation from the very same backward world of paper.
Will 2010 be the year of social commerce? November 4, 2009
Posted by Simeon Simeonov in Social Commerce.Tags: Social Commerce
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I got credit for a great post on social commerce I didn’t write.
As for whether 2010 will be the year for social commerce, I’m not sure. I think 2009 really accelerated the social advertising trend. Some of my posts are here.
Social commerce still has a ways to go. I named this as a key e-commerce 2.0 trend back in 2006 and didn’t explicitly distinguish it from social advertising. I should have.
Hats off to Arrington November 4, 2009
Posted by Simeon Simeonov in Advertising, Facebook, Industry News, MySpace, Social Advertising, Social Commerce, social networking.Tags: Facebook, Michael Arrington, MySpace, Social Advertising, Social Commerce, TechCrunch, zynga
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Well, it seems that the Mike Arrington’s pointed critique of social marketing practices is getting even the very large players to move quickly.
Today, we’re adding a fifth principle that clarifies a specific use case that we feel is particularly damaging to the user experience: promotions that include hidden renewals without specific opt-in will not be permitted. Because it’s our belief opt-out offers are misleading and do not have the best interests of the users in mind, we will be updating our Terms of Use this week to better clarify this for users and developers.
via MySpace Says Zero Tolerance For App Scams, Changes Terms Of Use
There is a simple principle at work here. Visibility is key. There are many shady things quietly going on on the Net today. Once someone shines a big, bright light it becomes harder to hide. Everything starts with visibility.
