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Get in on Brizzly July 10, 2009

Posted by Simeon Simeonov in Web 2.0, social media, startups.
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Now is the time to get in on the new thing from Thing Labs (makers of Plinky). It’s called Brizzly and it’s a new, cool and very simple way to experience the social Web. See a screenshot + demo.

Plinky evolves into Thing Labs June 12, 2009

Posted by Simeon Simeonov in startups.
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Just about a year ago Jason Shellen and I started Plinky. A lot happens in a year. Jason and team built a very cool product that eliminated much of the pain associated with staring at the blank text box of your blog editor wondering “What am I going to write about?” Plinky is doing well but the mission of the company has expanded into helping people participate more easily in the conversation Web, which is, well, the fabric of conversations on the social Web. So, yes, it means we are doing something that now also puts Twitter in the picture.

The new name is Thing Labs. What else is new? New address in San Francisco and the addition of Chris Wetherell (co-founder of Google Reader with Jason) and the tech he’s been quietly building. Lots going on. Follow the company on Twitter to stay in the loop.

Drafty comes alive March 15, 2009

Posted by Simeon Simeonov in startups.
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This is my first post from Drafty, the newest creation from my teammates at Plinky. Drafty is a quick + easy way to post to multiple blogs + send status updates to multiple services (Twitter, FB, etc.) from one place. If you want to play with it, comment here and I’ll get you an invite code.

Good Time to be in a Startup January 10, 2009

Posted by Simeon Simeonov in startups.
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My co-founder & CEO of Plinky, Jason Shellen and Plinky advisor Vanessa Fox of Jane and Robot have been on and off the home page of CNN.com for a third day now. The article, with the slightly cheesy title “They Left The Corporate Cocoon to Blossom“, showcases several stories of entrepreneurs who left safe, well-paying jobs at large companies to start something new. Jason and Vanessa both left Google.

Staying at a large company during a recession may be safer but isn’t exactly safe nor is it full of opportunity. Large, public companies are overly influenced by the mood of public markets and hence by the macro environment. They can close or sell entire product lines or divisions. In an attempt to manage financial performance, most slow down innovation and substantially cut R&D (one of the key reasons why the quarterly focus of Wall Street isn’t great for US competitiveness).  This limits opportunities for organic growth and advancement from both an intellectual and career perspective. The prevailing philosophy is simple: first let’s stop the bleeding and then we can grow through acquisitions. When innovation and growth come back in, they come from the outside, again limiting the options for existing employees.

If you are a person whose skills are in high demand, you may be better off heading to a startup that has a couple of years of funding. Worst case, if things don’t work out and you need paycheck, you can always get a new job at a large company. During recessionary environments most large employers take the opportunity to upgrade their talent. The real question is whether you’ve forgotten how to work hard…

Growing The Plinky Team June 27, 2008

Posted by Simeon Simeonov in Web 2.0, startups.
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Jason and I are really excited to have Ryan Freitas joining the Plinky team. Ryan comes from Adaptive Path where he did led the recent MySpace redesign and a lot of the work on Plazes and Sphere, both of which had recent exits. In short, he’s a user experience guru with a great track record. It’s a boon that Ryan and Jason have known each other for years. I’m really looking forward to working with Ryan.

We are looking to bring a couple more people on the team at this point. Check out the Plinky blog for details.

I got an email today from a friend who read the VentureBeat story about Ryan coming on board and asked something along the lines of “why are you hiring such a high-level guy so early on?” Making interactive design both feel and workgreat is a daunting task. There are many sites out there that look cool but do terribly at achieving their business objectives, e.g., getting someone to buy a product or generating a ton of click-throughs. All form. no function. On the flip side, there are many sites that are great businesses but are very light on design and, many times, emotional appeal. All function, no form. Striking not just good but optimalbalance between form and function requires a level of understanding of both the philosophy behind the user experience and the driving forces behind the business as well as ongoing fine-grained experimentation/iteration. Ryan is just the person we need to get this right.

How to Add a 20x Zoom to Your iPhone or Blackberry June 11, 2008

Posted by Simeon Simeonov in Life.
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Jason and I had a Plinky working session earlier which was briefly interrupted by our attempts to take a picture of Lady Liberty through the eyepiece of the Celestron Ultima 80 spotting scope in my room.

Jason got a good shot with his iPhone.

I got a decent shot with my Blackberry. I have a larger image because I used the digital zoom feature of my Curve.

 

The pictures were taken from room 1221 at the Ritz Carlton @ Battery Park.

Starting Up Plinky June 9, 2008

Posted by Simeon Simeonov in Industry News, Polaris Venture Partners, VC, Venture Capital, Web 2.0, startups.
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Om Malik broke the news today about Plinky. Plinky is the brainchild of founder/CEO Jason Shellen, a former Googler who worked on Blogger and shipped Google Reader. Jason and I partnered up last fall and just raised our seed round from my partners at Polaris Venture Partners. I’m co-founder and interim CTO. We have a small, sharp team of Web developers who are busy building cool things. We can’t tell you more at this point–you know how it goes–but you can sign up at Plinky.com to keep in touch. Thanks go to the dozens of people who provided great feedback along the way. We listened. You’ll like what you’ll see. 

In my six years at Polaris, Plinky is the fourth company that I have helped launch and the second company I have co-founded. Last fall I decided to switch my focus fully to helping entrepreneurs launch companies. Many of the entrepreneurs I’ve talked to are looking for help. There are not that many people in the venture business who both know how to do this and have the bandwidth to do it well. Think of me as a serial co-founder who helps shape the idea, raise capital, build the team and execute. I have founding equity in the companies, which aligns my interests with the entrepreneurs’. In order to have time to partner and engage deeply with my co-founders, I have stopped doing traditional investments and taking board seats, although I remain a partner at Polaris and 100% dedicated to building companies that Polaris invests in. My partner VCMike did the Plinky investment and will be on the board.