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About Simeon Simeonov
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Get invited to events I am organizing or speaking at such as CloudInno, Future Forward and The HBS Entrepreneurship Conference.
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- Startup Founder Agreements
- Founder Agreements - Vesting, Vesting and more Vesting
- The best vesting schedule
- Metcalfe's Law: more misunderstood than wrong?
- Ten rules for better founding teams
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- Twilio forwarding and CallerID hack
- Killer Consumer Applications for RFID
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- iPhone economics, startup economics, angel investing economics
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Latest Content
- Solve hard problems and fly robots
- Marketing Secrets of Successful Startups
- Mobile Marketing Frontiers
- One line Tropo debugging gem
- How to set up reference checks
- Shopximity wants to give you $10,000
- Getting developer interviewing right
- The three rules of awesome mobile hackers
- The rising power of the Google platform
- Eric Ries interview about lean startups
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Category Archives: Advertising
Better Advertising backs self-regulation
Better Advertising has a new web site. Check it out. Also, our corporate blog is up. The current post outlines the three pillars of behavioral targeting self-regulation: Education, to empower consumers Transparency, to make clear who is doing what to … Continue reading
Posted in Advertising, FastIgnite, startups
Tagged Advertising, Better Advertising, FastIgnite, online behavioral advertising, privacy, self-regulation, startups
2 Comments
Exploring privacy
The title of this post is also the title of the first of three public roundtable discussions by the FTC focused on privacy online. The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the … Continue reading
Posted in Advertising
Tagged Advertising, Better Advertising, FTC, online advertising, privacy
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Better Advertising Launches
Exciting day today. Better Advertising just came out of stealth. I’m acting CTO & co-founder, much in the way we started Plinky/Thing Labs last year. In fact, I got to know Better Advertising CEO Scott Meyer though the Plinky diligence … Continue reading
Posted in Advertising, FastIgnite
Tagged Advertising, Better Advertising, FastIgnite, online behavioral advertising
3 Comments
Mobile advertising got more (less?) competitive
Google just nabbed AdMob for a handy $750M. Congrats to AdMob founder Omar Hamoui who got into the space early and executed very aggressively. More details on the acqusition here. The background story here is of the explosion in mobile … Continue reading
Posted in Advertising, Google, Mobile
Tagged AdMob, Advertising, Google, Industry News, Mobile, mobile advertising, Nexage, Omar Hamoui
1 Comment
Hats off to Arrington
Well, it seems that the Mike Arrington’s pointed critique of social marketing practices is getting even the very large players to move quickly. Today, we’re adding a fifth principle that clarifies a specific use case that we feel is particularly … Continue reading
Do social networks care about your privacy?
Following my post yesterday on Twitter having to think carefully about privacy, a friend pointed me to a study that shows how social networks leak deep personal information, allowing third parties to combine what you do with who you are. … Continue reading
Posted in Advertising, Digital Media, Facebook, Social Advertising, social media, Twitter
Tagged Advertising, Digital Media, Facebook, OBA, online behavioral advertising, personally identifiable information, PII, privacy, RightMedia, Social Advertising, social media, social networking, social networks, Twitter, Yahoo, YieldManager
3 Comments
Twitter gets in the privacy game
TechCrunch saw Twitter re-writing all links to point to their site. Great idea as it gives them wonderful data. Potentially bad idea from a privacy standpoint if they do anything more than count how many times a link is clicked. … Continue reading
Posted in Advertising, Twitter
Tagged Advertising, bahavioral advertising, FTC, OBA, privacy, Twitter
1 Comment
What targeted advertising and nuclear power have in common
Amidst all the concern over targeted advertising and consumer privacy, I did a guest piece for Adotas on the need for a new model for targeted mobile advertising. Advertisers’ desire for more and more scalable targeted advertising is going to … Continue reading
Even Opt-In is Not Safe
mocoNews continues the coverage of the FTC complaint by consumer privacy groups against the mobile industry. But where consumer groups see a threat to privacy, companies see a user experience they claim can be managed by giving the consumer the … Continue reading
Posted in Advertising, Mobile
Tagged Advertising, behavioral targeting, Mobile, mobile advertising, Phorm, privacy, privacy policy
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