Category Archives: Advertising

Better Advertising backs self-regulation

Better Advertising has a new web site. Check it out. Also, our corporate blog is up. The current post outlines the three pillars of behavioral targeting self-regulation: Education, to empower consumers Transparency, to make clear who is doing what to … Continue reading

Posted in Advertising, FastIgnite, startups | Tagged , , , , , , | 2 Comments

Exploring privacy

The title of this post is also the title of the first of three public roundtable discussions by the FTC focused on privacy online. The Federal Trade Commission will host a series of day-long public roundtable discussions to explore the … Continue reading

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Better Advertising Launches

Exciting day today. Better Advertising just came out of stealth. I’m acting CTO & co-founder, much in the way we started Plinky/Thing Labs last year. In fact, I got to know Better Advertising CEO Scott Meyer though the Plinky diligence … Continue reading

Posted in Advertising, FastIgnite | Tagged , , , | 3 Comments

Mobile advertising got more (less?) competitive

Google just nabbed AdMob for a handy $750M. Congrats to AdMob founder Omar Hamoui who got into the space early and executed very aggressively. More details on the acqusition here. The background story here is of the explosion in mobile … Continue reading

Posted in Advertising, Google, Mobile | Tagged , , , , , , , | 1 Comment

Hats off to Arrington

Well, it seems that the Mike Arrington’s pointed critique of social marketing practices is getting even the very large players to move quickly. Today, we’re adding a fifth principle that clarifies a specific use case that we feel is particularly … Continue reading

Posted in Advertising, Facebook, MySpace, Social Advertising, Social Commerce | Tagged , , , , , , , , , | Leave a comment

Do social networks care about your privacy?

Following my post yesterday on Twitter having to think carefully about privacy, a friend pointed me to a study that shows how social networks leak deep personal information, allowing third parties to combine what you do with who you are. … Continue reading

Posted in Advertising, Digital Media, Facebook, Social Advertising, social media, Twitter | Tagged , , , , , , , , , , , , , , , | 3 Comments

Twitter gets in the privacy game

TechCrunch saw Twitter re-writing all links to point to their site. Great idea as it gives them wonderful data. Potentially bad idea from a privacy standpoint if they do anything more than count how many times a link is clicked. … Continue reading

Posted in Advertising, Twitter | Tagged , , , , , | 1 Comment

What targeted advertising and nuclear power have in common

Amidst all the concern over targeted advertising and consumer privacy, I did a guest piece for Adotas on the need for a new model for targeted mobile advertising. Advertisers’ desire for more and more scalable targeted advertising is going to … Continue reading

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Even Opt-In is Not Safe

mocoNews continues the coverage of the FTC complaint by consumer privacy groups against the mobile industry. But where consumer groups see a threat to privacy, companies see a user experience they claim can be managed by giving the consumer the … Continue reading

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Let’s Be Smarter About Privacy

I don’t know what it would take for history not to repeat itself. The story goes something like this… Company X figures out a cool new way to collect and analyze lots of data for the purposes of better ad … Continue reading

Posted in Advertising, Digital Media, Mobile | Tagged , , , , , , , | 3 Comments