Better Advertising backs self-regulation December 7, 2009
Posted by Simeon Simeonov in Advertising, FastIgnite, startups.Tags: Better Advertising, online behavioral advertising, privacy, self-regulation
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Better Advertising has a new web site. Check it out.
Also, our corporate blog is up. The current post outlines the three pillars of behavioral targeting self-regulation:
- Education, to empower consumers
- Transparency, to make clear who is doing what to whom
- Verification, to make sure everyone is doing what they said they were going to do
It’s pretty simple stuff , except that it needs to happen billions of times per day in a privacy-safe manner without slowing down browsing and ad serving.
It’s the kind of problem that brings together people who like tough nuts to track. The Better Advertising team brings a lot of experience to bear from About.com, AOL, Carat, DoubleClick, Etsy, Federal Trade Comission, Google, Isobar, Macromedia, Right Media, TACODA, ThomsonReuters, TrustE and Yahoo.
Congrats on the official launch Simeon. Met with the group last week. Good stuff.
[...] will be there, actively tweeting and blogging. Keep an eye out for me, Colin O’Malley and Sim Simeonov. And, Better Advertising will be filing a request to participate at the next one on January 28th [...]