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Cloud Computing: You May Need It If You Go Viral On Facebook May 12, 2008

Posted by Simeon Simeonov in Digital Media, Social computing, Web 2.0, amazon web services, cloud computing, social networking, startups.
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I organized a panel on cloud computing at the Nantucket Conference last weekend. One of the panelists was Stevie Clifton, founder/CTO of Animoto. He shared a story about Animoto’s experience with Amazon Web Services’ Elastic Compute Cloud and going viral on Facebook that speaks for itself so much so that Jeff Bezos used the example in a recent presentation.

 

Handling this type of spike the old-fashioned way would have been painful and expensive. If you plan on being successful and see these types of spikes in traffic, you should think about cloud computing from day one.


Comments»

1. Amazon Funds AWS Darling Animoto « HighContrast - May 15, 2008

[...] great example of how to leverage Amazon Web Services. Get the full story from Stevie who recorded a video telling how Animoto scaled from 50 server instances to 3,500 server instances after their Facebook [...]

2. Steve - June 9, 2010

Good example, but this growth was also due to a lack of competition. Now there are plenty of free movie creators/video editors out there: Flixtime, clipgenerator.com, Stupeflix.com, … just to name a few.