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	<title>Comments on: Top Five Suggestions For Entrepreneurs From IDEO</title>
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	<link>http://blog.simeonov.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/</link>
	<description>Simeon Simeonov on entrepreneurship, innovation &#38; venture capital</description>
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		<title>By: Firms like IDEO &#124; henrybelfast</title>
		<link>http://blog.simeonov.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-19018</link>
		<dc:creator><![CDATA[Firms like IDEO &#124; henrybelfast]]></dc:creator>
		<pubDate>Sun, 27 Feb 2011 23:14:41 +0000</pubDate>
		<guid isPermaLink="false">http://simeons.wordpress.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-19018</guid>
		<description><![CDATA[[...] source [...]]]></description>
		<content:encoded><![CDATA[<p>[...] source [...]</p>
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		<title>By: Simeon Simeonov</title>
		<link>http://blog.simeonov.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17864</link>
		<dc:creator><![CDATA[Simeon Simeonov]]></dc:creator>
		<pubDate>Wed, 18 Mar 2009 19:47:24 +0000</pubDate>
		<guid isPermaLink="false">http://simeons.wordpress.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17864</guid>
		<description><![CDATA[Great resource. Thanks, Alan.]]></description>
		<content:encoded><![CDATA[<p>Great resource. Thanks, Alan.</p>
]]></content:encoded>
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		<title>By: Alan Nevil</title>
		<link>http://blog.simeonov.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17863</link>
		<dc:creator><![CDATA[Alan Nevil]]></dc:creator>
		<pubDate>Wed, 18 Mar 2009 16:50:31 +0000</pubDate>
		<guid isPermaLink="false">http://simeons.wordpress.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17863</guid>
		<description><![CDATA[Another resource for startups is a company situation in san francisco. http://www.agencycollective.com

They are heavily involved in storytelling. I worked with them on a long project two years ago, one of the main creatives is an ex-ideor. We developed online software with them. Great usability experts over there. I highly recommend them. 

Good luck. 
Alan]]></description>
		<content:encoded><![CDATA[<p>Another resource for startups is a company situation in san francisco. <a href="http://www.agencycollective.com" rel="nofollow">http://www.agencycollective.com</a></p>
<p>They are heavily involved in storytelling. I worked with them on a long project two years ago, one of the main creatives is an ex-ideor. We developed online software with them. Great usability experts over there. I highly recommend them. </p>
<p>Good luck.<br />
Alan</p>
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		<title>By: Big Think mobile edition</title>
		<link>http://blog.simeonov.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17289</link>
		<dc:creator><![CDATA[Big Think mobile edition]]></dc:creator>
		<pubDate>Mon, 12 May 2008 22:27:34 +0000</pubDate>
		<guid isPermaLink="false">http://simeons.wordpress.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17289</guid>
		<description><![CDATA[[...] a keynote talk. It was all off the record to me, but I can link to his discussion of the workshop, Top Five Suggestions for Entrepreneurs from IDEO, which was aimed at helping entrepreneurs understand how IDEO comes up with product [...]]]></description>
		<content:encoded><![CDATA[<p>[...] a keynote talk. It was all off the record to me, but I can link to his discussion of the workshop, Top Five Suggestions for Entrepreneurs from IDEO, which was aimed at helping entrepreneurs understand how IDEO comes up with product [...]</p>
]]></content:encoded>
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		<title>By: Scott Lewis</title>
		<link>http://blog.simeonov.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17285</link>
		<dc:creator><![CDATA[Scott Lewis]]></dc:creator>
		<pubDate>Fri, 09 May 2008 16:58:12 +0000</pubDate>
		<guid isPermaLink="false">http://simeons.wordpress.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17285</guid>
		<description><![CDATA[To dharmeshs question on which customer, one thing IDEO was clear on was that your existing customers cannot be the sole source and may not even be the primary source for innovation. We see this in software all the time, the customer ends up in a small box of what they can imagine your product doing next. Meanwhile a much larger opportunity is grabbed by a competitor. 

As I understand it, the idea of oberservation and synthesis in the IDEO methodology are to look in places you wouldn&#039;t normally look and try out ideas well beyond your starting point.  Look for similar situations in different industries. 

Basic product management would also suggest that the best buyers to talk to are the non-customer buyers. Those that are prospects but haven&#039;t found the solution to their problem yet in what they think you offer.

It was a great conference and I enjoyed meeting you Sim as well as everyone else in attendance.]]></description>
		<content:encoded><![CDATA[<p>To dharmeshs question on which customer, one thing IDEO was clear on was that your existing customers cannot be the sole source and may not even be the primary source for innovation. We see this in software all the time, the customer ends up in a small box of what they can imagine your product doing next. Meanwhile a much larger opportunity is grabbed by a competitor. </p>
<p>As I understand it, the idea of oberservation and synthesis in the IDEO methodology are to look in places you wouldn&#8217;t normally look and try out ideas well beyond your starting point.  Look for similar situations in different industries. </p>
<p>Basic product management would also suggest that the best buyers to talk to are the non-customer buyers. Those that are prospects but haven&#8217;t found the solution to their problem yet in what they think you offer.</p>
<p>It was a great conference and I enjoyed meeting you Sim as well as everyone else in attendance.</p>
]]></content:encoded>
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		<title>By: Simeon Simeonov</title>
		<link>http://blog.simeonov.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17284</link>
		<dc:creator><![CDATA[Simeon Simeonov]]></dc:creator>
		<pubDate>Fri, 09 May 2008 06:22:39 +0000</pubDate>
		<guid isPermaLink="false">http://simeons.wordpress.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17284</guid>
		<description><![CDATA[Thanks, Jules.]]></description>
		<content:encoded><![CDATA[<p>Thanks, Jules.</p>
]]></content:encoded>
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		<title>By: julespieri</title>
		<link>http://blog.simeonov.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17278</link>
		<dc:creator><![CDATA[julespieri]]></dc:creator>
		<pubDate>Mon, 05 May 2008 21:23:29 +0000</pubDate>
		<guid isPermaLink="false">http://simeons.wordpress.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17278</guid>
		<description><![CDATA[Some other alternatives to IDEO:

Continuum (Boston)--similar--high--price structure but very robust strategically and serious Boston office.  IDEO is stronger on West Coast.

Altitude, Boston.  Spin-out from Continuum.  
Manta Design.  Same as above.]]></description>
		<content:encoded><![CDATA[<p>Some other alternatives to IDEO:</p>
<p>Continuum (Boston)&#8211;similar&#8211;high&#8211;price structure but very robust strategically and serious Boston office.  IDEO is stronger on West Coast.</p>
<p>Altitude, Boston.  Spin-out from Continuum.<br />
Manta Design.  Same as above.</p>
]]></content:encoded>
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		<title>By: IDEO at Nantucket &#171; Jules Pieri</title>
		<link>http://blog.simeonov.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17273</link>
		<dc:creator><![CDATA[IDEO at Nantucket &#171; Jules Pieri]]></dc:creator>
		<pubDate>Sun, 04 May 2008 14:41:27 +0000</pubDate>
		<guid isPermaLink="false">http://simeons.wordpress.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17273</guid>
		<description><![CDATA[[...] friend Sim Simeonov, of Polaris Venture Partners, did a nice write-up of one of the IDEO sessions on Nantucket.  He included a little video interview on how being a designer affects my being an [...]]]></description>
		<content:encoded><![CDATA[<p>[...] friend Sim Simeonov, of Polaris Venture Partners, did a nice write-up of one of the IDEO sessions on Nantucket.  He included a little video interview on how being a designer affects my being an [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Simeon Simeonov</title>
		<link>http://blog.simeonov.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17272</link>
		<dc:creator><![CDATA[Simeon Simeonov]]></dc:creator>
		<pubDate>Sat, 03 May 2008 17:39:41 +0000</pubDate>
		<guid isPermaLink="false">http://simeons.wordpress.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17272</guid>
		<description><![CDATA[Dharmesh, great question. I will plan to write on the topic.]]></description>
		<content:encoded><![CDATA[<p>Dharmesh, great question. I will plan to write on the topic.</p>
]]></content:encoded>
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	<item>
		<title>By: Simeon Simeonov</title>
		<link>http://blog.simeonov.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17270</link>
		<dc:creator><![CDATA[Simeon Simeonov]]></dc:creator>
		<pubDate>Sat, 03 May 2008 15:39:52 +0000</pubDate>
		<guid isPermaLink="false">http://simeons.wordpress.com/2008/05/02/top-five-suggestions-for-entrepreneurs-from-ideo/#comment-17270</guid>
		<description><![CDATA[Thanks, Greg--much appreciated.]]></description>
		<content:encoded><![CDATA[<p>Thanks, Greg&#8211;much appreciated.</p>
]]></content:encoded>
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